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The global retail industry is undergoing profound digital transformation. Traditional physical retail and simple e-commerce models can no longer meet the personalized consumption needs of modern users. Intelligent inventory management, user portrait analysis and cross-border commodity circulation have become the key development directions of the retail industry. Consumers now pursue personalized shopping experiences and fast logistics distribution, forcing retail merchants to abandon backward manual management modes. The consumption habits of global users are constantly changing, and online and offline integrated shopping has gradually become the mainstream consumption mode, which puts forward higher digital requirements for retail merchants of all sizes. Cloud computing technology provides core technical support for the digital upgrading of the retail industry, and this article explores the application path of cloud services in the retail field, focusing on the industrial empowerment effect of baidu cloud international. As a comprehensive international cloud service platform, baidu cloud international has tailored digital transformation solutions for global retail enterprises, covering multiple links such as commodity supply chain management, user data analysis and intelligent store operation. In terms of supply chain management, baidu cloud international integrates the upstream and downstream data of the retail supply chain, including commodity production data, logistics transportation data and terminal sales data. Through the cloud big data analysis function of baidu cloud international, retail enterprises can accurately judge commodity sales trends, formulate reasonable inventory replenishment plans, and reduce the overstocking risk of goods. For cross-border retail merchants, the multi-region node layout of baidu cloud international realizes low-delay synchronization of overseas sales data, helping merchants grasp the market demand characteristics of different regions in real time. In terms of user operation, baidu cloud international uses big data algorithms to analyze user consumption behavior, classify user groups according to consumption preferences, consumption capacity and shopping habits, and generate exclusive user portraits. Retail enterprises can carry out personalized commodity recommendation and precision marketing based on the analysis data provided by baidu cloud international, effectively improving user conversion rate and repurchase rate. In addition, baidu cloud international provides intelligent store management tools for physical retail enterprises, realizing unified management of offline store equipment, personnel and goods through the cloud platform. The intelligent monitoring system of baidu cloud international can count passenger flow data in stores, analyze the stay time and consumption intention of customers, and provide data support for store layout optimization. Many chain retail enterprises in Southeast Asia and the Middle East have completed the initial digital transformation with the help of baidu cloud international. These enterprises have reduced manual operation costs by more than 30% and increased commodity sales volume by optimizing marketing strategies. The flexible service architecture of baidu cloud international can adapt to the business scale changes of retail enterprises. Whether it is small individual retail stores or large cross-border retail chains, they can match suitable cloud resource packages on baidu cloud international. In view of the seasonal traffic surge in the retail industry, such as holiday shopping festivals, baidu cloud international supports one-click expansion of cloud resources to avoid system collapse caused by excessive user access. Besides basic data services, baidu cloud international also supports third-party retail plug-ins to help merchants expand payment channels and membership management functions. The platform also generates visualized retail operation reports, which are convenient for merchants to intuitively view business data and adjust operation strategies in a timely manner. Moreover, baidu cloud international complies with retail data protection laws in various regions to ensure that user consumption data is legally stored and used, avoiding compliance risks for merchants in cross-border operations. With the continuous integration of digital technology and the retail industry, consumer demand will become more diversified. Baidu cloud international will continue to iterate retail industry solutions, combine AI intelligent prediction technology to accurately predict market consumption trends, and help global retail enterprises stabilize market share in the competitive industry environment. The technical service experience accumulated by baidu cloud international in the retail field will also provide reference for the digital transformation of more traditional service industries.