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During the period of "6.18" electricity supplier's promotion, part of the privacy of customers' information was restored to a regular list.

Recently, some consumers reported that during the "6.18" period, the face sheet information they received on the express package is no longer private, and the phone number, address and other information of consumers are at a glance.

In response, an e-commerce platform told peng Chao News (www.thepaper.cn) that the reason for the emergence of privacy sheets is that the company suspended the privacy sheet system. Some express delivery companies said that the reason for this problem is that the company has made some regional (face sheet) system adjustments.

Some experts told peng Mei journalists, "6.18" period is a period of business growth, the need to support the information service system is larger, or beyond the e-commerce platform and express delivery company carrying capacity.

Orders rose sharply, resulting in a change in privacy.

The surge in orders and the failure to keep up with the logistics terminal equipment were the main reasonsfor the disappearance of the privacy sheet during the "6.18" period.

Jingdong told peng Mei News that it began to try out "smiling face sheets" in June 2016, using technical means to hide user's personal information when the package was created, replacing it with smiling faces (^ ^), and effectively protecting user privacy in a more affectionate way. In the face sheet information is hidden, Jingdong distribution staff rely on Jingdong independent research and development of an App "Jingniu" to contact users. However, during the "6.18" period, the order volume of Jingdong increased sharply. In order to ensure that customers can receive their favorite goods as soon as possible, a large number of crowdsourcing capacity as a supplement to the "6.18" logistics business for full support, crowdsourcing distributors are unable to login and use the "Jingniu" based on this, during the "6.18" promotion period, we suspended the "smiling face list" .

Jingdong noodles said that, at present, all of the self-distribution orders of Jingdong have been re-enabled "smiling face sheet".

Rookie also believes that the use of terminal devices is closely related to the use of privacy.

In response to the "6.18" period no longer part of the disappearance of private face sheets, the rookie told peng Chao news, rookie privacy face sheet technology is based on electronic single cloud printing, that is, when the merchant printed the face sheet hidden part of the consumer information, it is precisely because of this, rookie privacy face sheet can be widely used throughout the country. It is convenient for consumers. This technology will not change because of the large volume of orders. "

It is reported that in March 2017, the "privacy Facesheet" launched by the rookie network, part of the consignee's name, telephone number in the middle of four digits were replaced by "*". Zhou Lei, a senior expert in rookie cyber security, said earlier that in the future, information "desensitization" will continue to be strengthened, and the relevant information on the package recipients will become less and less.

It is understood that from late April to early May 2017, through the joint EMS, Baishi Express, Zhongtong, Shentong, China post Group, Tiantian, Debang, Yuantong, Yunda and other major express companies, newbies online new privacy face sheets, in which the user mobile phone number is no longer fully displayed.

Yang Daqing believes that the popularity of private facesheets in the logistics express industry, the main obstacles are as follows: First, the current business to express and other links have not been fully opened, in the face of single cloud printing and other information channels on the docking chain, once the information chain is broken, but increase the difficulty of offline operators; In addition, in the city of three or four lines; City areas, in the case of express logistics midway subcontracting, due to the different terminal dispatch enterprises, but also bring information chain breakage, increasing the difficulty of offline express operator operation; Third, "6.18" period belongs to the period of business growth, the need to support the information service system is larger, or beyond the e-commerce platform or the carrying capacity of the express company.

Yang Daqing then said that now, both the rookie and Jingdong, are facing some challenges, rookie challenges from the franchise model, in the end of the delivery and other links there are secondary subcontracting problems; Jingdong logistics in the platform, also faced with similar problems. At the same time, as e-commerce enterprises promote the "express + convenience store" ecological collaboration, if express and convenience stores are only the handover of goods, and the lack of seamless docking of information, may make part of the privacy single into a single without the main.

"Therefore, the e-commerce platform to the logistics link information seamless docking is the key, which needs to establish a healthy information link with the various links in the supply chain. privacy sheets may also become an accelerator of data competition in the whole logistics link, ostensibly to protect consumer information security, but in fact to call the full channel of information, to master the logistics data. Yang Daqing told the surging news.

In May 9th, the judiciary upgraded the protection of personal information and cracked down on personal information crime. According to a judicial interpretation issued by the Supreme Court and the Supreme procuratorate, theft of 50 personal property information may constitute a crime. It is clear that personal information includes name, communication, contact, address, etc. This information is usually included in the traditional list.

Yang Daqing told peng Mei News that the privacy Form is still an exploration of innovative services. Its management involves multi-level supply chain and information security, and has gone beyond the post office's functions. "The widespread popularity of privacy face sheets requires the joint efforts of the State post Office, the Ministry of Commerce, the Ministry of Industry and Information Technology, the Ministry of public Security and other departments." Yang Daqing said.

The article is transferred from: http://tech.qq.com/a/20170628/006233.htm