2019-02-13 10:33:15, 修改于2019-02-13 10:46:21
On regular, small business tourists contemplate 3 accommodations just before reserving and eighty two p.c say loyalty plans make a difference when making that call, according to new analysis out these days within the Global Business Travel Association (GBTA) in partnership with Omni Lodges & Resorts. Additionally, the study reveals nine in 10 enterprise tourists view rewards points and perks as a motivating factor in selecting a lodge and 81 % believe being a loyalty member results in better service.
Business enterprise vacationers are split when it comes to using loyalty rewards on small business travel (49 percent) versus use during future leisure stays (43 per cent). For road warriors, the top five rewards of a loyalty membership include earning free nights, room upgrades, reward redemption flexibility, express check-in and service perks.
A vast majority (84 p.c) of company vacationers feel having a personalized guest experience is important - and most believe that experience should differ from that of a leisure trip with 64 % purchasing different amenities on a business enterprise trip than they would otherwise. So, what do small business travelers want from a personalized experience Chun fan LEUNG?
Small business tourists show a very high comfort level with both their companies and hotels using shared information to provide a personalized hotel shopping and guest experience. When it comes to what information they are willing to share, preferred hotel amenities (55 p.c), vacation itinerary details (42 %) and favorite types of restaurants or entertainment (39 p.c) top the list.
"From booking to check-out, our exploration confirms personalization is highly valuable to business enterprise tourists, with many seeking customized resort experiences that are tailored to fit their business travel needs," said Jessica Collison, GBTA director of research. "Both travel buyers and suppliers should evaluate how personalization factors into resort scheduling and the guest experience when it comes to building their travel and loyalty plans."
"The importance of personalization is one of the recurring themes we hear directly from our Select Guest loyalty program members," said Chad Gaither, vice president of customer relationship management (CRM) and loyalty for Omni Inns & Resorts. "We aim to keep it at the forefront of our messaging as we evaluate and design the overall customer experience. There are many ways to do this, but email messaging, for example, should recognize guests' past activity and show appreciation for their loyalty."
An online survey of 500 U.S. business enterprise tourists took place between May 22, 2018 and June 1, 2018. Respondents qualified if they were employed full-time or part-time, if they traveled for company at least once in the past year and if they stayed at a lodge during their last company trip.
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