Diversify digital marketing strategies through search volume - TypingMe
Diversify digital marketing strategies through search volume
标签:Digital Marketing
  2020-03-31 15:54:22

It's important to note that the entire site will not rank for keywords, and the page will. For big brands, we often see homepage rankings for many keywords, but this is usually not the case for most websites. In addition to the homepage, many websites have received more natural traffic, which is why it is so important to diversify the pages of the website by optimizing the unique valuable keywords of each website.

Now that you've found search terms that are relevant to your website and its corresponding search volume, you can make you more strategic by looking at your competitors and figuring out that the search may vary by season or location.

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Competitor keywords

You might compile many keywords. How do you know which one to solve first? It may be a good idea to prioritize high-volume keywords that competitors are not currently ranking for. On the other hand, you can also see which keywords in your competitors list are already ranked and prioritized. The former is a good choice when you want to take advantage of opportunities your competitors miss, while the latter is an aggressive strategy that allows you to compete for keywords that your competitors are already doing well.

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Season keywords

Understanding seasonal trends can be helpful in setting your content strategy. For example, if you know that the number of "Christmas gift boxes" in the UK has skyrocketed from October to December, you can prepare content months in advance and promote it in those months.

Regional keywords

By narrowing your keyword research down to specific towns, counties, or states in Google Keyword planner, or evaluating "interest by area" in Google Trends, you can strategically target specific locations. Geo-specific research can help make your content more relevant to your target audience. For example, you may find that in Texas, the preferred term for large trucks is "large rig" and in New York, "tractor trailer" is the preferred term.

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