The direction of transformation in the era of digital marketing - TypingMe
The direction of transformation in the era of digital marketing
标签:digital marketing
  2020-04-02 17:13:44

A survey of CEOs and CMOs by Shanghai Huchen Brand Marketing planning Co., Ltd. shows that 81% of companies believe that digital marketing is the key to their digital transformation, and more importantly, 58% of companies claim that the performance of digital marketing has not achieved the expected results . When we deeply communicated with the marketing decision-making layers of many enterprises, we found that the problem behind it was the lack of strategic thinking, or the lack of "good strategic thinking."

In recent years, many companies have lost their competitive advantage in the digital age and have been expelled from the profit zone. New marketing methods have also upgraded or even overturned the original marketing model. In this digital age, the original market benchmarking companies are no longer as eye-catching as ever, and even p & G, known as the "King of Consumer product Marketing", is also facing the dilemma of innovators.

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CEO and CMO's marketing transformation puzzles

A survey of CEOs and CMOs by Shanghai Huchen Brand Marketing planning Co., Ltd. shows that 81% of companies believe that digital marketing is the key to their digital transformation, and more importantly, 58% of companies claim that the performance of digital marketing has not achieved the expected results . When we deeply communicated with the marketing decision-making layers of many enterprises, we found that the problem behind it was the lack of strategic thinking, or the lack of "good strategic thinking."

youfind consultants are passionate marketers that delivers online solutions by providing smart thinking and smart strategies that are most suitable for you to increase the sales and leads. In this internet era, digital marketing has never been so important to a business as the Internet is entwined with everything we do.

Digital marketing is definitely not a low-dimensional combination and geometric superposition of various marketing tools such as WeChat, Weibo, Facebook, DSp, LBS, just as guns have always been the "usages" of the leading generals since the history of human warfare. "Army", from the grandson's "Army of the Sun" in the Spring and Autumn period to the "War on War" of von Clausewitz in the prussian era, both in China and the West.

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According to our consulting experience, the issues and confusions considered by CEOs, CMOs and other corporate executives are: How can digital marketing be combined with the company's "Internet +" strategy? What functions does digital marketing strategy play in the overall digital strategy? Does the digital marketing strategy solve the problem of upgrading the brand and channel, or the subversion of the entire marketing model? Compared with traditional marketing, which aspects of digital marketing have changed and which have not changed.

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